Showing posts with label Hungarian hipsters. Show all posts
Showing posts with label Hungarian hipsters. Show all posts

Saturday, April 4, 2009

They Stank, We Stanker; or, What is the Sound of No Hands Clapping?

I will begin this post by giving credit where proper credit is due: for a more informed, and superbly written post regarding Hungarian punk band Büdösök, click here. I know the Little Black Egg is – at this very moment (!) – working hard on a Miskolc punk rock primer, so we all have that to look forward to.

I have to admit, by last summer I had all but given up hope on finding any Hungarian punk rock band worth getting the back of my hand branded with black ink by some brutish doorman for (if none of those stamps washed off I would look like one of those Looney Tunes suitcases that made its way around the world, stickers from each country). Question: can one balls-to-the-wall punk rock band revive my lowly opinion regarding Hungo-rock? Answer: no. Because Büdösök seem to be the exception that makes the rule. To wit: earlier in the winter I went to see a Hungarian ‘underground music’ festival and I am not going to name and shame here, but most of the evening was a hodge podge of pastiches of popular music from abroad, played by proficient, but not terribly committed musicians. That these bands were the first ones to jump on the trend bandwagon makes them ‘underground’ I guess. But damn if the club wasn’t packed with cute H & M-outfitted Hungarian hipsters, many from the crowd lingering until the early hours of the morning. Contrast that with the Büdösök show. The Büdösök faithful comprise three punks who can usually be seen panhandling in the Blaha Luiza underpass, some rightfully wary travelers from a nearby hostel, and a handful of hard-drinking middle age men (men who wear big metal belt buckles without irony and order their mugs of beer two at a time).

The show itself was in the tiny Kamra club in the Eight District. Büdösök were supposed to start at eight, but they didn’t make it on stage until around ten. By that time the lead singer was thoroughly wasted, spilled his drink on his keyboards, and would only address the audience in a really creepy baby voice. It was either going to be a fantastic show or a total loss of my eight-hundred forints. Turns out, it was a bit of both.

Kind of shockingly, the first thing I noticed was that two-thirds of Büdösök could have been stand-ins for actor playing Hitler in The Last Days. I am still not sure if it was intentional, or if people from Miskolc just kind of look like that. The bass player resembled a studious skin head, and throughout the first song alternated between jabbing at the strings like he was stabbing his instrument to death and strumming as though it was a rhythm guitar. That’s kind of what they are about: chaotic, childlike outbursts where the singer caterwauls like Nick Cave in one of his his most onomatopoeic Birthday Party fits, followed by abrupt silences, and vaguely catchy choruses. Oh, and there was a horn, which somehow fit just right. Büdösök offer a gristly cacophony that has been pounded with a tenderizer into something vaguely palatable. Some of the songs actually had hooks, and a least two of them made reference to Santa Claus.

Then things got strange. This is the only show I have ever attended where nobody clapped or cheered in between the songs. There was just an eerie tension. I mean, it was uncanny and seriously weird. The only time somebody dared to shout something (it sounded encouraging, but it was in Italian) the singer from Büdösök yelled back “küss!”, which roughly translates as ‘shut the fuck up!” But by the end of the show, I was totally invigorated. They had played for about an hour. There was no encore, nor was there a call for one.

Büdösök are confrontational in the perpetually adolescent way only punk rock can be. They have the mark of authenticity that is missing from about, well, every local band I have seen in the pop/punk genre. Indeed, the really great thing about Büdösök is that they exist on their own terms, and kowtow to nobody. They will never play main stage at the Sziget, they won’t even get a chance at an alt-minded Gumipop show: they must know all this by now, and most likely knew it from the get-go. They are bound to fail, and from the looks of it, failure was probably the only acceptable result. But isn’t that at least part of what punk rock is about? Remember when punk was for misfits and outcast? Anyway, I don’t want to get too deep into the psyche of Büdösök, it is a dark, no doubt labyrinthine place: a place where Chucky dolls go when they die (though, as we have learned, Chucky dolls NEVER die).

I don’t think I have heard a more unique Hungarian band than Büdösök. That said, I do not particularly want to be a Büdösök fan. It is a lonely assignment. It means you are the only one clapping in between songs, and will get told to shut the fuck up for doing so. Right now, I am only too happy to.

Tuesday, November 11, 2008

The Hipster Conquest of Budapest, or: Teenage Lobotomy

Anybody who knows me knows I carry a black book bag, basically, at all times I’m clothed, and sometimes when I’m not. They tend to last a year or two before the strap or zippers break, or holes wear through the bottom. Budapest, it is no secret, is about the worst place to be if you need something both specific and basic, such as knee socks, contact lens fluid, or, perhaps, a black shoulder bag. No problem: I know the drill. Hit every Iguana, Alter-Ego, or alt-rock haberdashery until something turns up. Only this time, nothing is turning up. Sure, there are plenty of black bags, but the trend (and there is no bucking trends, not in this city) is for shoulder bags with Converse, Vespa, or Nightmare before Christmas logos. I am making due without until I am next in Vienna.


It must be a great time to be a marketer: getting the cool kids to act as walking billboards for your products, and having them pay for the privilege. Of course, there is more to this whole scenario than just bags and logos. And not all of it is bad. Budapest has experienced, in the past few years, an amping up of youth culture and its youth-culture cool-factor. In other words, Budapest got hip. I had always taken comfort (albeit small) in the existence of Prague and Berlin, both cities magnetically drawing all the American hipsters off course before they could reach our humble town. Budapest has no heat, no buzz, and even less cool. And that is fine with me, and just about everybody I know. But what I didn’t anticipate is that hipster culture would spread like a virus, ignoring all boundaries of border and nationality. Hungarian kids got hip all by themselves. Well, not exactly. There was a ton of help from those who profit from their consumer choices. Local youth are sitting ducks for this kind of ‘cool’ branding, and have swallowed it whole. Their lives simply haven’t been the media blitzkrieg of that of the average American teen. Thus, they either haven’t developed the necessary defenses or haven’t been taught to see through the manipulation. And they tend to move in larger herds, whereas American teens have far more sub-sets of counter-culture to chose from. Hungarian – and youth of all over the post-Soviet era – are far more susceptible to 'cool-branding' than their American counter-parts, if for no other reason than we invented it. Or maybe they just don’t care. For whatever reason, it seems that the entire sub-22-year-old population is hip.

It is no great revelation that marketers love nothing more than a solid counter-culture with its own organically grown aesthetic: the more authentic and rigid the better. It is a brilliant trick, appropriating a sub-culture’s aesthetic, and then selling it back to them. I should learn how to do that. Take, for instance, punk rock. Ever heard of the Vans Warped Tour? When I was a teenager, Vans would have fit exactly nowhere into the equation of punk-plus-tour. Then came the almost overnight uptake of punk by American youth via the (major label, lest we forget) likes of Nirvana and their ilk. Whether kids like me, who helped create this sub-culture (by buying indie-label records, going to shows, reading Maximum Rock and Roll) were buying was irrelevant. Nirvana created a ‘mass sub-culture’, and one that demanded to be out-fitted. Too obvious? Forget Nirvana, let’s look at the Ramones: perhaps the coolest band of all time, and one of the primary forces in actually inventing punk. But that was then, this is now. The Ramones are no longer a band – they have cashed in on all that cool-band cache and have become a brand: and not in the way KISS is a brand: they have become a clothing and accessories brand. Ramones tee? check. Ramones belt buckle? check. Ramones scented candle: smells just like teen spirit! ok, check! Only, ask a hipster Hungarian kid which their favorite Ramones song is, and you will see just how hollow a trend it is. "A Ramones album? You mean, they make music too?" Can I get an ‘I wanna be sedated’? At least the kids know Nirvana was a band, not a fashion label.


But let’s imagine you are totally out of it, or just too young to remember when grunge ruled the radio waves and runways. How about Disney? Yes, even they are going for the hipster's pocketbook with a darker, edgier branding. Now that the kids who have grown out of their Little Mermaid backpacks have grown up, it is time to comment on the passing of that childhood phase with, what else, but more Disney gear. What hipster wouldn’t want a hip-hop-inspired graffiti Mickey Mouse baseball cap? I am this close to wanting one myself.

Hey: bad news for idealistic former punks, great news for the average young Hungarian hipster. Buying quirky things, creating your identity around some ironic pastiches of childhood is fun! You get all these funky anime dolls to collect, you can pierce yourself anywhere you choose, look cool in the eyes of your friends, and more importantly, your parents just don’t get it. And, let’s face it: buying things is fun, period. It might not be authentic individualism, but at least they think it is, at least they are trying, and that is nice to see. It is far more appealing than the drab beige or brown uniform of the Hungarian male circa 2000. Plus, all this has fueled a boom in vintage clothing shops, which has made clothing shopping in Budapest much more affordable and interesting. From a purely selfish angle, this hipster marketing triumph is good for the likes of me, as it increases my own choice as a local consumer. I, too, wear Tisza trainers, and have a Def Leppard tee-shirt, without ever having owned a Def Leppard album. But American and Hungarian hipsterism is different, and in a vital way. How so? Return next week for Part II of The Hipster Conquest of Budapest, or: Hey! Ho! Let’s Go (shopping!).

But, for now, a Ramones video, which I highly recommend not skipping. It will do you a power of good, and, for the time being at least, it is free.





-Matt Ellis is a free-lance editor for Word Pill, a service for writers of fiction and non-fiction.